Hi Carolina! What is the gaming company you are part of?

• You need to keep investing while LTV > CPI. You may hit a ceiling someday. It is essential to work on things that help increase LTV and decrease CPI to postpone that.
• It is helpful to have those too. The goal with them is not necessary to make money but to learn how to improve your product (increase LTV) or allow whales to spend.

Hope it is helpful :)